Becoming a Social Fundraiser: How to Build Donor Relationships on LinkedIn with Microsoft's Carson Heady

What if your next major donor or corporate partner is already in your LinkedIn inbox, and all you need is the right message to start the conversation?  Carson Heady is someone who"s truly mastered the art of showing up online with purpose. He"s a five times best selling author, podcast host, and one of the most insightful voices on social leadership. As the Managing Director at Microsoft Tech for Social Impact, Carson is here to share how nonprofit professionals can borrow proven strategies from the sales world to build genuine relationships, increase visibility, and spark fundraising opportunities - ALL through LinkedIn. Thoughtful DMs are outperforming long emails!  You’ll learn how to send better connection requests, strategies for leveraging Sales Navigator for donor prospecting, and how to use the platform as a relationship engine rather than just a digital resume. You’ll also hear how Carson personally raised $80,000 for a nonprofit through a targeted LinkedIn campaign and why he believes nonprofit leaders should embrace the title of "social fundraiser." Resources & Links Connect with Carson on LinkedIn and check out his podcast, Mastering Modern Selling. He also published a great article on LinkedIn, How I Became the #1 Social Seller in Tech - and How You Can Too. Carson recommends Opus as his favorite AI video clipping tool. This show is brought to you by iDonate. Your donation page is leaking donors, and iDonate"s new pop-up donation form is here to fix that. See it in action. Launch the interactive demo here and experience how a well-timed form captures donors in the moment they care most. Let"s Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!