Batch Cannabis Scales to $50 Million

Andy Gould co-founded Batch, a Wisconsin-based D2C cannabis brand, in 2018. He says the company struggled for years until it perfected content creation and advertising. “Once we dialed in our Meta ads and built a strong creative flywheel, everything took off,” he said. Host Eric Bandholz first interviewed Andy and his two co-founders in 2023.  In this latest conversation, Andy addresses video production, regulatory scrutiny, and “hockey stick” growth — from annual revenue of $5 million to $50 million in two years. For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/batch-cannabis-scales-to-50-million For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts ****** The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webcasts. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com