Banish Imposter Syndrome and Embrace Your Professional Value with Sondra Whalen, APR

Building Trust and Credibility in School Communications - School PR is more than marketing; it’s about strategic storytelling and transparency to build trust. Sandra shares how her district rebuilt trust after a failed bond project, leading to a 71% approval on the next vote.Overcoming Impostor Syndrome in School PR - Many communicators feel unqualified due to the wide skill set required, but recognizing strengths helps build confidence. Sandra introduces the Dunning-Kruger Effect, showing how self-awareness and professional growth can combat self-doubt.Leveraging Behavioral Science for Better Communication - Understanding psychology helps create messages that resonate and build stronger relationships with stakeholders. Using strategies like nostalgia-driven posts (e.g., Throwback Thursday) fosters emotional connections and engagement.Practical Strategies to Improve School Social Media - Consistency, storytelling, and leveraging help from staff, students, or alumni improve social media impact. "Posted is better than perfect"—focus on getting content out rather than overanalyzing every detail. SPECIAL GUEST Sondra Whalen, APR Director of Student Programs and Communications Vernon Verona Sherrill Central School District, New York Email: swhalen@vvsschools.org  LinkedIn:  https://www.linkedin.com/in/sondra-whalen-apr-03659029a/  Website: https://www.vvsschools.org  Facebook: https://www.facebook.com/VVSDistrict  USEFUL INFORMATIONRegister for Washington DC event - NSPRA 2025 Partner Power Session Registration- Social Media Workshop: The Secret to Plan, Create, & Execute a Strategy that Works! with Andrea Gribble - Sunday, July 20, 2025 - 8 am - noonSchool Communications Expertise AreasLove Story postOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/ MORE RESOURCES Free Video Training: Learn the simple secrets behind social media for K12 schools! Sign up for our free e-newsletter - click here www.SocialSchool4EDU.com