B2B Marketing Leadership: The higher you get in the organization, the more details you need to know (episode #115)

Think branding and demand generation are separate functions? Jim Kruger, Executive Vice President and Chief Marketing Officer, Informatica [https://www.informatica.com/], discusses why they shouldn’t be on this episode of How I Made It In Marketing. Informatica is a publicly traded company on the New York Stock Exchange. It reported total annual recurring revenue of $1.63 billion for 2023. And Kruger manages a team of 140 people. Stories (with lessons) about what he made in marketingUnderstand your customers" needs and build personalized strategiesCombine your branding and demand generationEliminate silos and cultivate trusting relationshipsPeople want to feel part of a team and without empathy, that is very difficult to doBranding is much more than a campaign and it must be connected to your strategy and messaging hierarchyTest messaging and usabilityThe higher you get in the organization, the more details you need to know Discussed in this episode Customer-first Objective (CFO) Builder: In this episode, Kruger discusses customer strategy. If you need help, try the CFO Builder app in MeclabsAI [https://meclabsai.com/share/8ZiYRidqZbqPvEg]. It’s free to try, you don’t even have to register to get started (from MarketingSherpa’s parent organization, MeclabsAI).  Empathy Marketing: 3 examples of empathetic marketing in action (with results) [https://marketingsherpa.com/article/case-study/empathy-marketing] Get more episodes Subscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one. For more insights, check out... This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guest If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application