Finding the perfect content writer w/ Lisa Spinelli

In this episode of The B2B Content Show, Jeremy Shere speaks with Lisa Spinelli, Director of Content Strategy at Degreed, about the challenge of finding good writers for content marketing. They speak about what makes for good writing, the difficulty of finding writers with subject matter expertise, and more! Highlights: What a learning experience platform is and how it differs from a learning management system  What does good writing actually mean Why it can be difficult to find writers with subject matter expertise and how to look for the perfect matchThe potential impact of AI on writers Learn more about Dagreed Connect with Lisa on LinkedIn The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com. The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.