Marketing to humans by being human in your marketing w/ Ryan Craig

Ryan Craig, Assistant VP of Marketing at Amerisure Insurance, talks about why “chest pounding” marketing doesn’t work anymore. Highlights:Shifting from focus on products to solving customers problemsMarketing to end users as well as decision makers Learn more about Amerisure Insurance Connect with Ryan Craig on LinkedIn The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more information.