Authenticity Is the Strategy: How to Build a Personal Brand That Actually Matters with Jessica Zweig

What if building a powerful personal brand wasn’t about being seen—but about being true? In this soul-shifting episode, AJ Vaden sits down with bestselling author and branding powerhouse Jessica Zweig for an unfiltered conversation on what it really takes to build a lasting, meaningful platform. From scaling and failing, to radical reinvention through spiritual alignment, Jessica shares the raw truth behind authentic personal branding—and why your inner work is the key to your outer success. You’ll learn: Why being of service kills ego and attracts your ideal audience How to show up online without oversharing or dimming your truth The spiritual wake-up call that transformed Jessica’s leadership and lifestyle Daily rhythms and mindset shifts to avoid burnout and build sustainable influence Why your personal brand is actually your greatest act of empowerment Whether you’re building a brand or rebuilding your life, this episode is a masterclass in turning your story into service—and your authenticity into impact.