Attentive's AI-Powered Marketing Platform, Driving Revenue & Personalizing Experiences | Keri McGhee

Hey CX Nation, In this week"s episode of The CXChronicles Podcast #252 we welcomed Keri McGhee the CMO at Attentive, the AI marketing platform for leading brands based in New York.  Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale.  Trusted by over 8,000 leading brands, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. Keri leads strategic global marketing to further build the Attentive brand, overseeing product marketing, revenue marketing, events, partner marketing, communications and content, and brand creative.  Keri"s past experiences include leading marketing at various start-ups and as a senior director at Zillow, where she led the B2B marketing team of 60+ people, responsible for strengthening partner loyalty and experience for 60,000+ real estate partners.  She got her start in tech at Expedia leading both consumer and corporate travel marketing teams. In this episode, Keri and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that her team at Attentive think through on a daily basis to build world class customer & employee experiences. **Episode #252 Highlight Reel:** 1. Prioritizing the customer experience above everything to drive growth. 2. Why customer marketing & customer success should own your VOC. 3. How building trust from your users & customers drives sales & awareness  4. Driving product adoption & utilization by showing customers how to use it. 5. Leveraging a customer journey task force to socialize opportunities & CTAs  Click here to learn more about Keri McGhee Click here to learn more about Attentive Huge thanks to Keri for coming on The CXChronicles Podcast and featuring her work and efforts in pushing the customer experience & customer success space into the future. If you enjoy The CXChronicles Podcast, stop by your favorite podcast player hit the follow button and leave us a review today. For our Spotify friends, make sure you are following CXC & please leave a 5 star review so we can find new listeners & members of our community. For our Apple friends, same deal -- follow CXCP and leave us a review letting folks know why you love our customer focused content. You know what would be even better? Go tell one of your friends or teammates about CXC"s content,  our strategic partners (Hubspot, Intercom, Zendesk, & Freshworks) + they can learn more about our CX/CS/RevOps managed services & please invite them to join the CX Nation! Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations? Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website. For you non-readers, go check out the CXChronicles Youtube channel to see our customer & Reach Out To CXC Today! Support the show Contact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!