How Do I Convince My Audience I Have What They Need?

#1207 Today we're speaking with Chris Tiley from Never Too Old to Lift. He's a physiotherapist (physical therapist, in US terms) who works mostly with older folks who want to move and feel better. Chris's approach to helping people feel better and get stronger is through strength training—hence the name of his business. But as we talk about today, strength training may be what people need to feel better. So how do we guide people from what they want to what they need? That's what we tackle today. We also discuss how Chris can balance creating and launching an online course with the time demands of his physical practice, as well as being a father and a husband. Show notes and more at SmartPassiveIncome.com/ap1207. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.