Are You Ignoring This Funnel Stage? ft Scott Vaughan | Hard Corps Marketing Show | Ep 422

How can a buyer-centric approach transform your marketing strategy? In this episode of The Hard Corps Marketing Show, I sat down with Scott Vaughan, Chief Market Officer at Vaughan Go-to-Market Advisory, to dive into the shift from traditional sales enablement to modern buyer enablement. We explored what it really means to meet buyers where they are, and how long-term trust, not just short-term conversions, is the name of the game. Scott breaks down why feeding leads to sales is no longer enough. Today’s buyers demand a smarter, more strategic experience. From the importance of thought leadership and consistent brand presence to the power of cross-functional alignment, this episode is packed with insights on how to create sustainable growth through a buyer-first mindset. In this episode, we cover: Why enabling the buying group is more effective than just enabling salesHow thought leadership and content build trust and drive demandThe role of AI in buyer enablement and how to avoid the tech trapThe importance of cross-functional alignment to build long-term strategy If you're ready to stop chasing leads and start building real buyer momentum, this episode is full of actionable strategies you won’t want to miss! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/  Connect with Scott:LinkedIn: https://www.linkedin.com/in/scottavaughan/Twitter: www.x.com/ScottAVaughanWebsite: https://accelerationeconomy.com/author/vaughan_emailyahoo-com/Published Articles: https://muckrack.com/scott-vaughan/articles  Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/1pjqkK5SBr4  Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/