Are You Adding VALUE For Your Customers? ft Wendy Lieber | Hard Corps Marketing Show | Ep 403

How can building genuine customer relationships improve your marketing strategy? In this episode of The Hard Corps Marketing Show, I sat down with Wendy Lieber, CEO & Co-Founder of Content Bacon. Wendy brings her expertise in helping businesses shift from focusing solely on lead generation to fostering deeper, more meaningful connections with their customers. She shares key strategies for creating human-centered content and building long-term relationships. Wendy explains why simply pushing for more leads isn’t enough. She discusses the importance of understanding the customer journey and why appreciating your existing clients is just as crucial as attracting new ones. Wendy also dives into the value of adding personal touches, such as handwritten notes and gifts, and how mastering the basics can lead to more effective marketing. In this episode, we cover:Why building authentic relationships is key to long-term successHow understanding the customer journey can enhance your marketing approachThe power of thoughtful, human-centered contentThe impact of personal touches like handwritten notes and giftsThe dangers of over-relying on automation in client interactions If you’re ready to take a more authentic, relationship-driven approach to marketing, this episode is full of tips that you won’t want to miss! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/  Connect with Wendy:LinkedIn: linkedin.com/in/wendylieber Company website: contentbacon.com LinkedIn Newsletter (“A Side of Bacon”): https://www.linkedin.com/newsletters/a-side-of-bacon-6945787769994559488/  Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93Youtube: https://youtu.be/wBVCKT-329o  Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/