Are Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential |

A CMO Confidential interview with Mike Kitz, Notre Dame Professor, former CMO of Office Max and P&G Brand Manager. Mike discusses the best ways to optimize your in school experience, why the abundance of marketing data may be crowding out long-term thinking, and the importance of learning "integration skills." Key topics include: the value of leadership and influencing skills; why presentation skills matter; and why "curiosity" is one of the best predictors of success. Tune in to hear how he made the switch from the C-Suite to academia. 00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers 00:43 The Real-World Readiness of Business School Marketers 01:40 The Evolution of Marketing: From Creativity to Data-Driven Decisions 04:22 Business School Curriculum: Is It Keeping Up with the Marketing World? 06:31 The Importance of Soft Skills and Leadership in Marketing Education 18:48 From Classroom to Career: Transitioning from Marketing Professional to Academic 23:52 Final Thoughts and Advice for Aspiring Marketers See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.