Are BEST Practices Actually WORST Practices? ft. Jacki Leahy | Hard Corps Marketing Show | Ep. # 386

Ever wondered about the magic behind marketing success? 🎩✨ In this episode, I’m joined by the incredible Jacki Leahy, a trailblazing marketing leader and the founder of Activate the Magic. Jacki’s track record speaks for itself—she’s transformed businesses with innovative, forward-thinking strategies. But today, we’re diving into something controversial: why traditional 'best practices' in marketing are quickly becoming obsolete. Jacki argues that as the marketing landscape evolves faster than ever, relying on outdated methods just doesn’t cut it anymore. Instead, she champions a shift towards systems thinking and an aggressive, curiosity-driven approach. We talk about why cold outbound tactics are no longer working, and Jackie shares some creative, fresh strategies for tackling today’s marketing challenges. Throughout the conversation, Jacki offers a ton of actionable advice on how to adapt to the ever-changing marketing world, solve immediate constraints, and keep pushing the boundaries of innovation. This episode is packed with insights, personal stories, and a good dose of humor.  If you're looking to rethink your marketing approach and stay ahead of the curve, this one’s for you! Connect with Jacki:LinkedIn: https://www.linkedin.com/in/jackileahy/Website: https://activatethemagic.com/ Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93 Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/