Are AI searches serving up you or your competitors? Hack ChatGPT results with Mike Buckbee (#194)

In this episode, Jim interviews Mike Buckbee, a software and SaaS entrepreneur, to discuss the impact of AI-driven search on SEO and paid search strategies. Mike explains how AI is becoming more dominant in search results, potentially affecting traditional SEO and PPC efforts. They delve into Mike’s latest project, Knowatoa, which helps companies understand their AI search ranking and make informed decisions to improve visibility in AI-driven searches. They also touch on the importance of content, sentiment analysis, and common mistakes companies make with AI data collection bots. Join them as they explore the evolving landscape of search and how marketers can stay ahead of the curve.   TOPICS DISCUSSED IN TODAY’S EPISODEImpact of AI on SEO and Paid Search StrategiesCommon Mistakes and AI Data CollectionMike's Tool for AI Search RankingConference Insights and AI in MarketingGoogle's AI Models and RankingSentiment Analysis and AIAI Models and Data SourcesSEO Strategies for AI and Traditional SearchImpact of AI on Paid SearchGoogle's E-commerce IntegrationAdapting to AI in SEOMike's AI ToolHow the Tool WorksOnboarding and PricingDynamic AI ModelsBootstrapping and User Growth Resources:KnowtoaGrowth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter   Additional episodes you might enjoy: Startup Ideas by Paul Graham (#45) Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) How We're Validating Startup Ideas (#51)