Anthony Pierri: The good the bad and the ugly positioning of b2b companies
B2B positioning is the art and science of defining how a business's product or service stands out in a competitive market. We are sitting down with Anthony Pierri, co-founder of Fletch PMM to dive deep into the world of B2B positioning and explore the strategies that can make or break a B2B company's market presence. The Good: We will discover the winning tactics that have helped companies achieve industry leadership. The Bad: Learn about companies' common pitfalls and mistakes. From unclear messaging to targeting the wrong audience. Where companies go wrong and how to avoid these costly errors. The Ugly: The horror stories of B2B positioning gone terribly wrong. Follow Anthony on LinkedIn: https://www.linkedin.com/in/anthonypierri/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
From "Attributed - A podcast by Dreamdata"
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