Amazon News: How to Navigate Amazon's Inconsistent Ad Guidelines

28 Mar 2025 • 9 min • EN
9 min
00:00
09:23
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Ever feel like you"re banging your head against a wall trying to get your Amazon ads approved? You"re not alone. When a mystery thriller author"s cover featuring a bloody knife was rejected because it looked "too menacing" and appeared to be "pointing at the consumer," we knew we had to address this frustration head-on. The absurdity reaches new heights when you discover Amazon approved the print version with the identical cover but rejected the ebook ads. This is just one example of Amazon"s maddening inconsistency across its various platforms and departments. While the ads team remains vague and often contradictory, other Amazon departments like A-plus content provide clear, specific feedback. Romance authors face similar arbitrary judgments about how much skin is acceptable on covers, with guidelines that seem to shift without warning. Our battle-tested advice? Channel your inner toddler. Be persistent, submit multiple support tickets, provide examples of similar approved books, and don"t take the first "no" as final. We"ve seen countless cases where persistence pays off, including our mystery thriller author who eventually got approval after multiple attempts. Whether you"re dealing with ad rejections or even having your book mysteriously pulled from the platform, advocacy works. Remember: Amazon"s only consistent trait is its inconsistency. Are you struggling with a specific publishing or marketing challenge? Email us and we"ll dedicate a show to solving your problem! We prioritize listener questions because we know how crucial timely answers can be when you"re in the trenches. And if you"ve implemented our advice successfully, we"d love to hear about it and give you a shout-out on our next episode. Send us your feedback! Check out our new Publishing Consulting service that will definitely change your life: https://amarketingexpert.com/publishing-consulting/ Buy Penny"s new book, The Amazon Author Formula FREE BONUS Leave a review to support the show and we"ll give you our Book Launch Checklist! Be sure you"re following or subscribed to the show first. That"s required on most platforms in order to leave a review. Then email us for your checklist. Can"t leave one on your preferred podcast platform? Email us your review and we"ll put it on our website: info@amarketingexpert.com.

From "Book Marketing Tips and Author Success Podcast"

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