Amazon Ecommerce Strategies with Dan Brownsher

Join host Matt Edmundson on the Ecommerce Podcast as he chats with Dan Brownsher from Channel Key, a leading Amazon agency. Discover insights into Amazon retail strategies, brand building, and the complexities of selling on the platform. --- Timestamps: 0:00 Intro 3:18 Dan's Journey to Amazon 5:36 Complexity of Selling on Amazon 8:40 Starting on Amazon Today 12:57 Challenges of Selling on Amazon 16:50 Product Selection for Amazon 20:20 Supplements as a Lucrative Category 23:37 Building a Brand on Amazon 29:15 Strategies for Brand Building 34:55 Using Amazon as a Customer Acquisition Channel 40:28 Channel Strategy and Brand Quality 46:45 Review Numbers and Sales Correlation 48:52 Connecting with Dan and Channel Key --- Key Takeaways: 1. Diversify Sales Channels: Dan emphasises the importance of not relying solely on Amazon as a sales channel. He suggests using Amazon as a testing ground and data aggregation channel but stresses the need to build a brand outside of Amazon through platforms like Shopify or social media channels. This approach helps in creating brand equity and avoiding the pitfalls of commoditisation. 2. Invest in Brand Building: To maintain a competitive edge, Dan advises building a strong brand presence. This involves creating a brand story and engaging with consumers through various channels, including social media and traditional advertising. A well-established brand can command loyalty and potentially higher prices, protecting against market saturation and competition. 3. Understand the Cost of Entry: Dan highlights that entering the Amazon marketplace today requires significant resources. He advises new sellers to be prepared to invest in advertising and potentially operate at a loss initially to gain traction. This understanding is crucial for realistic planning and long-term success on the platform. --- If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!