Alexandra Watkins - Is your brand name sabotaging your business?

In this episode, I had a captivating conversation with Alexandra Watkins, Brand Name Expert and the Chief Executive Boss Lady of Eat My Words. Alexandra's breakthrough creativity book, "Hello, My Name is Awesome: How to Create Brand Names That Stick," serves as the brand name Bible and was acclaimed as a Top 10 Marketing Book by Inc. Magazine. We delved into a wide array of topics, including the common mistakes to avoid in branding, essential tips for crafting a memorable brand name, the importance of forging emotional connections through brand names, the revelation of Mr. Beast's real name, the key ingredients of a remarkable brand name, and the crucial starting point in the rebranding process, among many others. About Alexandra Watkins: For nearly two decades, Alexandra and Eat My Words have been the go-to experts for creating love-at-first-sight brand names, with clients ranging from household names like Amazon to industry giants like Xerox. Her impressive portfolio boasts iconic names such as the Wendy’s Baconator, the Neato robotic vacuum, and the Church of Cupcakes. One of her recent triumphs includes naming Plenty, a vertical farming company recognized as one of the Top 100 Most Influential Companies by Time Magazine. Alexandra's journey into the realm of naming began when Gap entrusted her to develop names for their debut line of body care products. She then leveraged her unconventional naming style to secure a position at Landor via a Match.com date, kickstarting her illustrious career in branding and naming. This eventually led her to establish Eat My Words, where she has generated thousands of names across various industries, from snacks to software. Beyond her prolific career, Alexandra is a sought-after speaker known for her engaging presentation "How Not to Nayme Your Startup." She has graced stages at prominent conferences including Startup Grind, Endeavor, and Collision, as well as esteemed academic institutions such as Stanford University and UC Berkeley. Join us as Alexandra shares her invaluable insights on mastering brand naming, avoiding common pitfalls, and creating brand names that resonate with audiences worldwide. Contact Alexandra: Website: https://eatmywords.com LinkedIn: https://www.linkedin.com/in/alexandrawatkins/ About the Host, Brendan McGurgan Brendan is a global business leader who builds profitable, scalable businesses by delivering on his strong personal belief that anything is possible. Contact Brendan McGurgan or Simple Scaling: Buy the Simple Scaling Book: Simple Scaling: 10 Proven Principles to 10x Your Business https://www.amazon.co.uk/Simple-Scaling-Proven-Principles- Contact Simple Scaling: https://linktr.ee/simplescaling