AI With a Soul: How Michael Wheelock Helps Contractors Stay Personal in a Tech-Driven World

27 May 2025 • 21 min • EN
21 min
00:00
21:54
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Send us a text Today we explore how contractors can use AI to enhance personal connections with customers while maintaining their unique brand identity. Michael Wheelock from Affiliated Tech shares how their AI tools analyze customer interactions to improve service quality, identify at-risk clients, and boost retention rates without sacrificing the human touch. • AI can analyze calls to identify customers at risk of leaving or sales opportunities without replacing human interaction • Personalized service consistently outperforms rushed customer interactions in closing deals and building relationships • Call recording and analysis helps enforce brand standards across all customer touchpoints • Technology can transcribe calls, summarize interactions, and integrate with existing software systems • Using sentiment analysis allows companies to address negative experiences before they become poor reviews • Call recordings provide training opportunities and recognition for excellent customer service • Successful implementation requires transparency with both customers and employees about recording purposes • The right AI approach helps contractors scale while maintaining their unique brand voice and values Ready to explore how your business can grow without losing your brand voice? Reach out to the team at Affiliated Tech via sales@affiliatedtech.com to learn how their solutions can help improve your operations. If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let"s Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We"ll see you next time, Lemon Heads!

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