AI-Led Social: Going From Listening To Interaction

In this episode of the MarTech Podcast, host Benjamin Shapiro sits down with Matthew McGrory, Co-founder and CEO of Arwen AI, to explore how artificial intelligence is transforming social media management. They discuss the growing importance of real-time brand engagement, the shift from broadcasting to conversational marketing, and how AI tools like retrieval-augmented generation are enabling personalized customer interactions at scale. Matthew shares insights into identifying meaningful social conversations, managing toxicity, and amplifying positive sentiment to drive brand engagement. Actionable strategies include leveraging sentiment analysis, implementing clear community guidelines, and combining AI with human oversight to maintain authenticity and protect brand reputation. Show Notes Connect With:  Matthew McGrory: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.