AI in Sales & Marketing with Victor Adefuye

Sales and marketing should work together—but too often, they don’t. Instead of collaborating, teams operate in silos and miss opportunities hiding in plain sight. Victor Adefuye is here to change that. In this episode, we talk about how AI is bridging the gap between sales and marketing—by turning real sales conversations into actionable marketing insights, better customer experiences, and smarter strategies. If you’ve ever felt like your marketing was disconnected from what your audience actually cares about, this one’s for you. In this episode of the podcast, we talk about: How to use AI to analyze sales calls Why transcripts are a goldmine for marketers Tools to improve messaging and conversion AI for personalization at scale (without losing trust) The future of sales prep, follow-up, and content creation …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Victor, the founder of Dana Consulting, pioneers the integration of AI with proven B2B sales methodologies. After founding Dana Consulting in 2015, he led the firm to notable success—training hundreds of teams and increasing close rates across startups and Fortune 500 companies. Following Dana Consulting’s acquisition by Winning by Design in 2019, Victor has returned to relaunch the company with a revolutionary focus: Superintelligent Sales, a framework that combines AI capabilities with human expertise to transform B2B sales performance. A sought-after speaker and thought leader, Victor draws on his unique background as a former attorney and his track record of driving measurable sales improvements to help organizations thrive in the age of AI. Website: https://www.dana-consulting.com/ Superintelligent Sales: https://superintelligentsales.ai LinkedIn: https://www.linkedin.com/in/victoradefuye/    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/354