AI in Marketing: Finding the Balance Between Automation and Human Connection with Courtney Hurley & Kelly Evans

My conversation with Courtney Hurley and Kelly Evans explores the integration of AI in prospecting, highlighting how it automates the identification of potential leads and continuously learns from user input to refine its recommendations. TakeawaysEvery morning they get an email with three best prospects.AI runs through site actions to identify leads.Users can refine AI preferences for better targeting.No need to comb through data manually anymore.AI learns based on user feedback and actions.Automation saves time and increases efficiency.Prospecting becomes more strategic with AI assistance.AI helps in avoiding unwanted market segments.Daily updates keep the team informed and focused.The integration of AI transforms traditional prospecting methods. Chapters 00:00 Sister Dynamics in Business 03:03 The Human Element in Business 05:54 AI in Marketing: Current Trends and Future Directions 08:21 The Role of AI in Content Creation 15:27 Leveraging AI for Automation and Lead Scoring 22:19 Understanding Google Ads and PMAX 25:41 Optimizing Google Ads for Better ROI 30:18 The Importance of SEO in Advertising 30:45 Streamlining Tools for Business Efficiency 37:43 Bringing Humanity Back to Marketing