Affinity Marketing: How to Clone Your Best Clients and Keep Them Longer

The key to steady gym growth and stronger retention? Turning your best members into your best recruiters. In this episode of “Run a Profitable Gym,” Chris Cooper explains how to use affinity marketing to strengthen your community, keep members longer and bring in more people just like your favorite clients. Passive referral programs rarely work, so Chris shows you how to actively connect your clients’ families, coworkers and friends to your gym. He even provides an inside look at Two-Brain’s Affinity Marketing Cheat Sheet, shows you exactly when to ask for referrals and explains how to start those conversations without making them feel awkward or transactional. Tune in to learn how to build a referral system that generates steady growth and improves retention at the same time. Links Gym Owners United Book a Call 1:18 - When to ask for a referral 5:53 - Duplicating your best clients 13:35 - The goal review conversation 20:52 - Hosting group events 24:35 - Affinity marketing highlights