A Startup Storytelling Framework for Non-Storytellers (top 1% classic)

31 Jul 2025 • 24 min • EN
24 min
00:00
24:31
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Today, we'll help all the non-storytellers tell a compelling story about their business. We've got a framework that'll walk you through the ingredients of a compelling story, and a mise en place-inspired approach that'll help you get to story market fit. We've got some rules, some variables, some accelerants, and an example about a service that helps Airbnb hosts launch their own interior design businesses.  TackleboxIdea to Startup NewsletterBuilding a Story BrandYour New Life Will Cost You Your Old OneWork Clean - The Life-Changing Power of Mise en PlaceHow to Write Essays that Spread 00:30 Storytelling for your startup 03:24 The Two Reasons for the Barefoot Son Story 07:09 Smooth Jazz 07:37 The Three Ruls of Good Storytelling for Entrepreneurs 08:45 Rule 1: Good Stories Are About Speed 10:44 Rule 2: You Don’t Matter 11:39 Rule 3: A Good Story is Earned 12:22 Mise En Place 14:10 The Ingredients of Your Story 17:09 The Accelerants 19:24 Airbnb Interior Design 23:23 The End: Montaigne

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