98: From Self-Doubt to Success: Lessons from a Solopreneur's Journey - with Lashay Lewis, Founder of Authority Plug (and BOFU Content Marketing Expert)

Like WIB2BM? Show us some love with a rating or review today! <3 -- Get ready for goosebumps! In this episode of "Women in B2B Marketing," host Jane Serra chats with Lashay Lewis, founder of Authority Plug and a seasoned B2B expert. Lashay reflects on her solopreneur journey, discussing the evolution of her business and the valuable lessons learned. She shares insights on overcoming self-doubt, the importance of resilience, and the significance of pricing strategies. Lashay emphasizes the need for differentiation in consulting offers and the power of networking. The episode underscores the importance of community and support among women in business, encouraging listeners to connect and uplift each other in their professional journeys. Lashay talks us through:Personal growth and confidence building as a solopreneurOvercoming rejection and resilience in businessFacing fears and the importance of doing things despite being scaredUnderstanding various business models and positioning The cyclical nature of opportunities and the importance of perseverancePractical advice for transitioning to solopreneurshipCreating systems and processes to enhance efficiencyHow to transform negative experiences into motivation, using rejection as fuelThe significance of sharing knowledge and expertisePricing strategies for consulting services, including tiered pricing modelsDifferentiation in consulting offers and creative service packagesThe role of networking and community support in business successEncouragement for women to support each other in their professional journeys Key Links: Guest: Lashay Lewis: https://www.linkedin.com/in/lashaylewis/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/ Talk BOFU Strategy with Lashay: https://savvycal.com/authorityplug/strategy