Women in B2B Marketing
Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community. This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them. Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way. Made by and for women, insightful for all. Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing. LinkedIn: https://www.linkedin.com/in/janeserra/ Instagram: https://www.instagram.com/womeninb2bmarketing/ Twitter: https://twitter.com/womeninb2bmktg
Show episodes
110: From Creative to Credible: Why Marketers Must Own the Numbers - with Kim Tran, Former Head of Marketing & Business Development at Gimmal
In this episode of Women in B2B Marketing, host Jane Serra chats with Kim Tran, a full stack marketing leader who helped take Gimmal to a successful exit as Head of Marketing and Business Development. Kim's path into marketing was anything but linear. She started in First Amendment law before building a career focused
In this episode of "Women in B2B Marketing," host Jane Serra is joined by Chaenara O’Brien - a sharp strategist who splits her time between leading digital GTM at vFunction and consulting with startups via Thought Bakery. Chaenara brings a refreshingly grounded, systems-first lens to modern marketing, shaped by a backg
108: Inbox, Interrupted: How to Actually Win with B2B Email - with Kestrel Lemen, Senior Manager Lifecycle Marketing at Zillow | REPLAY EP 05
** Originally published on January 18, 2023 ** This episode is a favorite for anyone who's ever argued about buttons vs hyperlinks, wondered if open rates still matter, or just wants to get better at email without sounding like a spam bot. Kestrel Lemen is an email powerhouse: part strategist, part storyteller, and han
***Recorded LIVE at WIB2BM LIVE ATLANTA*** In this first-ever LIVE IN PERSON episode of "Women in B2B Marketing," host Jane Serra sits down with Trinity Nguyen (CMO at UserGems) and Kacie Jenkins (SVP of Marketing at Sendoso) for an unfiltered conversation about the mistakes, missteps, and full-on f*ckups that shape gr
In this episode of "Women in B2B Marketing," host Jane Serra chats with Leanna Adeola, VP of Marketing and Chief Brand Strategist at Black Onyx Management. Leanna, recognized as one of the "Top 40 Under 40" by the Indianapolis Business Journal, shares her journey through various marketing roles, from agency work to in-
105: The Playbook for Your First 90 Days as a Marketing Leader - with Leela Gill, Full-Stack B2B CMO | REPLAY EP 04
** Originally published on January 4, 2023 ** This episode is an early gem from when the podcast first launched and features the incredibly sharp Leela Gill, a three-time CMO and builder of high-growth B2B teams. Her advice on navigating the first 30-60-90 days in a new marketing leadership role is timeless. And her ta
