120: Scrappy (Not Crappy!) Ways to Build Brand and Pipeline Without Big Budgets - with Paige Tills, VP of Marketing at #samsales

Paige Tills didn’t set out to be a marketer. After starting in international relations and higher ed, she pivoted into business development at #samsales - where she built her way into marketing and ultimately grew into the role of VP of Marketing. Paige has built her role from the ground up, shaping the company’s content engine, experimenting with paid and organic channels, and scaling what started as one newsletter into a multi-channel brand presence. In this conversation, we dive into Paige’s journey, her lessons learned on newsletters, social, ads, webinars, YouTube, and AI, and what it takes to market with personality, precision, and scrappiness. Here’s what we cover:Saying yes to pivots and building a career in unexpected placesHow #samsales scaled from one newsletter to a full content ecosystemZero-click content and why click-through isn’t always the goalLinkedIn ads, thought-leader campaigns, and what not to do with targetingYouTube lessons: shorts, long-form, and CTAs that actually workWhy founder-led brands win - and what to do if you don’t have oneMaking webinars engaging without the slide deck snoozefestEarly AI + LLM experiments: traffic, Wikipedia, and Reddit potentialThe role of personal storytelling and motherhood moments on LinkedIn Key Links: Guest: Paige Tills: https://www.linkedin.com/in/paige-tills/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/ –– Like WIB2BM? Show us some love with a rating or review. It helps us reach more listeners. <3