96: Is Your Account Based Marketing Strategy Driving Revenue or Just Filling the Pipeline? - with Kristina Jaramillo, President at Personal ABM

Like WIB2BM? Show us some love with a rating or review today! <3 -- In this episode of "Women in B2B Marketing," host Jane Serra delves into Account-Based Marketing (ABM) with Kristina Jaramillo, President of Personal ABM. They discuss the evolution of ABM, emphasizing its role in driving revenue and aligning sales and marketing efforts. Kristina highlights best practices, such as understanding the entire buyer's journey and creating tailored content. She also stresses the importance of strategic alignment and collaboration between sales and marketing teams. The episode provides valuable insights for marketing professionals looking to implement or refine their ABM strategies for better business outcomes. Jane and Kristina talk through:The definition and evolution of Account-Based Marketing (ABM)Best practices for implementing ABM strategiesThe importance of aligning sales and marketing effortsFocus on driving revenue rather than just filling the pipelineThe role of tailored content and messaging in ABMStrategies for identifying and targeting key accountsThe significance of understanding customer needs and organizational contextCollaboration between sales and marketing teams for effective ABMChallenges and common mistakes in ABM implementationThe long-term commitment required for successful ABM strategies Key Links: Guest: Kristina Jaramillo: https://www.linkedin.com/in/kristinajaramillo/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/ Personal ABM: https://www.personalabm.com/