95: Beyond the 80/20 Rule: The 4 Level Hierarchy to Linkedin Content - with Erica Schneider, Founder of Cut the Fluff

Like WIB2BM? Show us some love with a rating or review today! <3 -- In this episode of "Women in B2B Marketing," host Jane Serra interviews Erica Schneider, founder of Cut the Fluff and a B2B content expert. Erica shares her unconventional journey from teaching English in Thailand to becoming a content marketing leader. They discuss the importance of simplicity in writing, the concept of "content sparring," and the need for marketers to adapt to evolving market signals. Erica highlights common pitfalls in B2B marketing, particularly on LinkedIn, and advocates for a conversational, relatable approach to content creation. Erica and Jane discuss:How Erica stumbled into content marketing and learned the trade through various rolesThe importance of simplicity in writingErica's journey to becoming a solopreneur and the challenges of building a personal brandThe concept of "content sparring" for collaborative content developmentAdapting your content - and career - to evolving market signalsCommon mistakes in B2B marketing, especially on LinkedInThe need for conversational content to foster genuine engagementBalancing entertaining content with business objectivesErica's 4-levek framework for categorizing LinkedIn content (e.g., marketing the problem, building in public)Authenticity in sales content and building trustFinding and maintaining your authentic voice and personality on LinkedIn The three phases of launch content: pre-launch, launch, and post-launch Key Links: Guest: Erica Schneider: https://www.linkedin.com/in/erica-schneider66/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/ Erica's Website: https://www.ericaschneider.me/ Launch Content Playbook: https://launchcontentplaybook.com/ Rob Lennon: https://www.linkedin.com/in/rob-lennon/ Rob's AI Tool: https://reactor.is/ The Ezra Klein Podcast: https://www.nytimes.com/column/ezra-klein-podcast Wes Kao Newsletter: https://www.weskao.com/