#89 People Don’t Want Better, They Want Different with Wayne Mullins, founder of Ugly Mug Marketing

Are you tired of marketing tactics that don't yield results? In this episode, Genea talks with Wayne Mullins, founder of Ugly Mug Marketing, about what actually works in marketing today.  You’ll learn why effective is more important than beautiful in your business. And how to create a cohesive marketing strategy, instead of relying on disjointed tactics that don’t work. Wayne speaks on the power of authenticity and shares his journey from sales to marketing. And you’ll get a real-world example of an innovative approach that led to a 300% business growth. Plus, practical advice on building authentic connections with your audience.  Tune in to learn how to achieve consistent results in your business and marketing through strategic thinking and self-awareness.   Connect with Genea: [free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/ Website: http://bethewolfnow.com/ Instagram: https://www.instagram.com/geneabarnes/    Connect with Wayne:  Website: https://www.uglymugmarketing.com/ Instagram: https://www.instagram.com/fireyourself/   Books Wayne Recommendations:  Man’s Search for Meaning by Viktor E. Frankl The Choice by Dr. Edith Eva Eger The Mountain is You by Brianna Wiest The Blue Ocean Strategy by W Chan Kim and Renee Mauborgne He also talked about the Johari Window And his own book: Full Circle Marketing    About Wayne: Wayne is a husband, father of 4, entrepreneur, and the Founder of Ugly Mug Marketing, creator of the Agency Accelerator, and author of Full Circle Marketing. He's an out of the box, against the grain, thinker.   00:00 The Worst Marketing Strategy Ever 02:22 Introduction to Wayne Mullins and Ugly Mug Marketing 04:25 The Importance of Marketing Over Sales 05:51 Self-Leadership and Entrepreneurial Success 11:03 Tactics vs. Strategy in Marketing 17:55 Emotional Marketing and Customer Connection 23:20 The Power of Being Different 26:49 Innovative Marketing Strategies 28:04 The Power of Evangelists 30:19 Breaking the Mold: Drive-Thru Innovation 32:08 The Importance of Rest and Creativity 33:02 The Value of Coaching and Mastermind Groups 34:43 Choosing the Right Coach 39:54 Embracing Authenticity in Marketing 44:00 Comprehensive Marketing Strategies 49:13 Final Thoughts and Resources