#88 The Founder of HARO, Peter Shankman, A Hero to Journalists on Deadline, Launches Source of Sources

Peter Shankman is a top keynote speaker in marketing, social media, customer service, and neurodiversity in the workplace. The New York Times has called Peter Shankman “a rock star who knows everything about social media and then some.” He is a 6x best selling author, entrepreneur and corporate in-person and virtual keynote speaker, focusing on neurodiversity in the workplace and customer experience.  With four  startup launches and three exits under his belt, Peter is recognized worldwide for radically new ways of thinking about the customer experience, social media, PR, marketing, advertising, ADHD (Attention Deficit Hyperactivity Disorder) and the new Neurodiverse Economy.   Peter’s sixth book, (and his first children’s book,) came out in mid-March of 2023. “The Boy With the Faster Brain” is a heartwarming story about a young boy named Peter, who discovers that his ADHD brain, which was always getting him into trouble in school, is actually a super-powerful tool that he can use to achieve anything he wants - as long as he learns how to use it the right way. (And yes, it’s obviously very much autobiographical.) It’s the children’s version of Peter’s previous bestseller on ADHD, “Faster Than Normal: Turbocharge your Focus, Productivity and Success with the Secrets of the ADHD Brain” (Random House, 2017.)    In this episode:   Why Peter created HERO (now called Source of Sources) after selling HARO [4:14] How journalists can use Muck Rack to build trust [6:07] Tips for journalists on presenting themselves so they get the right sources for their articles [6:25] Peter’s reason for writing a childrens book on ADHD/neurodiversity [9:22] Advice for writers and reporters on effectively using AI [15:02] Peter’s premise on what all journalists need to know to become successful in their craft [19:16]   Connect with Peter: Website: https://www.shankman.com Instagram: https://www.instagram.com/petershankman/ LinkedIn: https://www.linkedin.com/in/petershankman Help Every Reporter Out (Renamed Source of Sources SOS: By Peter Shankman):  https://sourceofsources.com/   Get Peter’s latest book on Estelle’s Bookshop https://bookshop.org/p/books/the-boy-with-the-faster-brain-peter-shankman/19865623?ean=9798987703601 Connect with Estelle:   ​​FREE PITCHING GUIDE: Find out more about this episode at  https://estelleserasmus.com/podcast. You also get a free pitching guide if you sign up for her newsletter.   Get on the Waiting List for Estelle’s online Editor-on-Call Event in Partnership with NYU on June 13 “Making the Cut” with editor for The Cut, Jen Ortiz https://events.nyu.edu/event/327843-editor-on-call-making-the-cut-with-your-writing   Sign up for Estelle’s Personal Essay Class for Writer’s Digest  https://www.writersonlineworkshops.com/courses/writing-the-personal-essay-101-fundamentals   See Estelle’s latest blog post with news https://estelleserasmus.com/a-few-pieces-of-exciting-news/ Get Her Book  Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published: https://rb.gy/5ihwp0   Sign up for her Substack https://estelleserasmus.substack.com (with craft advice and writing opportunities). Paid subscribers receive opportunities for pitch reviews, plus bonus clips from Freelance Writing Direct guests   Instagram: https://www.instagram.com/EstelleSErasmus TikTok: https://tiktok.com/@EstelleSErasmus   Estelle’s Latest Articles I’m Learning to Listen in New Ways (Shondaland) https://www.shondaland.com/live/family/a46102451/im-learning-to-listen-in-new-ways/ What to Do PreLaunch to Get Your Book Noticed (Writer’s Digest) https://www.writersdigest.com/getting-published/what-to-do-pre-launch-to-get-your-book-noticed   How to Resist the Temptation of AI When Writing (Wired) https://www.wired.com/story/how-to-resist-ai-temptation-writing/