#85 From Resistance to Revenue - Sales Solutions Every Entrepreneur Needs with Your Sales Leader, Nicholas Loise

Curious how top entrepreneurs overcome sales challenges and achieve consistent growth? In this episode, we dive deep into the essentials entrepreneurs need to master sales with expert Nick Loise. Discover why tailored sales strategies, understanding customer pain points, and embracing authenticity are crucial. Learn to build effective sales systems, overcome objections, and develop vital traits for success. Whether you're struggling with mindset barriers or ineffective coaching, this episode offers actionable insights and tips to drive your business forward. Don’t miss out on transforming your approach and unlocking your entrepreneurial power. Follow or subscribe now for more exclusive content and insights!   Connect with Genea: [free guide] Grow Your Business and Love Doing it with the 3 secrets the business gurus NEVER talk about: http://bethewolfgift.com/ Website: http://bethewolfnow.com/ Instagram: https://www.instagram.com/geneabarnes/    Connect with Nick: [Free gift] The Sales Management Manifesto And Value Packet: https://salespack.salesperformanceteam.com/  Website: https://salesperformanceteam.com/  Linkedin: https://www.linkedin.com/in/nicholasloise/  Facebook: https://www.facebook.com/salesperformanceteam/  Sales Team free resources: https://salesperformanceteam.com/resources/    About Nick Nicholas Loise has been a salesperson, sales leader, successful entrepreneur, marketing and sales executive, Presidents Club winner, speaker, and author. His third entrepreneurial endeavor is Sales Performance Team, a company focused on helping small—to midsize businesses improve their sales leadership, sales processes, systems, and playbooks.   Sales Performance Team was founded after speaking and working with countless small business owners and entrepreneurs about their frustrations with managing, hiring and putting processes in place for the sales team. After running seminars and workshops on this topic and sales training at GKIC/Magnetic Marketing, he saw that there was a huge opportunity to serve this market.   His passion is, and always has been, helping entrepreneurs, businesses, and professional practices market and sell better, faster, and more efficiently to help the owners improve profitability and valuations.    Nick achieves this by building integrated sales and marketing processes and systems with a focus on lifetime customer value. Through his work, he has revamped the sales process and marketing processes, created playbooks, and introduced new business development plans focused on putting the right strategies and people in place to drive revenue, sales, and customer retention for companies ranging from $1 million to Fortune 100.   Nick’s success is driven by being a salesperson first and foremost. He approaches all problems and opportunities through the lens of acquiring more customers, selling more to them at higher prices, and getting them to come back for life. While others talk about this, Nick has actually done it, continues to do it, and works on creating processes and systems so others can replicate this in their businesses.    He is an author and co-author of many books on sales and marketing, a sought-after speaker, creator of the GKIC/Magnetic Marketing educational courses Sales Mastery with Dan Kennedy and Dave Dee, Sales Mastery, How to Create a High Impact Sales Team, a contributor to NO BS Guide to Direct Response Marketing, Magnetic Marketing and the NO BS Letter, Author of Moving the Sales Needle in Your Business, The Ultimate Guide to Managing Your Sales Team, and was the co-presenter of the GKIC/Magnetic Marketing Sales Boot Camps and Marketing Boot Camps focused on helping small- to medium-size businesses sell and market better. He has also been an Adjunct Professor of Marketing at North Park University in Chicago.     Nick brings his passion for sales, marketing, small business, and entrepreneurship to his work every day. You can reach Nick by email at Nick@salesperformanceteam.com or by phone at 847-232-0444   00:00 The Problem with Generic Sales Messages 01:56 Introduction to Be the Wolf Podcast 02:19 Overcoming Sales Resistance 03:35 Meet Nick Luisi: Sales Leader and Entrepreneur 06:16 Tailoring Sales Strategies to Fit Your Business 12:25 Common Sales Mistakes and How to Avoid Them 18:52 The Importance of Listening in Sales 30:01 The Curiosity-Driven Salesperson 30:21 Internal Motivation and Grit 30:40 The Importance of Being Coachable 31:53 Ethical Core and Authenticity in Sales 33:27 The Evolution of Sales Tactics 38:06 Mindset and Business Success 43:02 Challenges Salespeople Face 51:59 Final Thoughts and Contact Information