#75 The Grind: Ideas, Discipline, and the Cost of Doing What You Love

In Part 2 of this candid conversation, Vivian Kvam and Casey Putney go deeper into the real work of entrepreneurship—the chaos of ideas, the discipline it takes to bring just one of them to life, and what it means to price your time and energy in a way that honors both your worth and your capacity. They unpack “shiny object syndrome,” how freedom without structure can lead to burnout, and the tension between creating from passion vs. building a sustainable business. Vivian and Casey both share the mental tug-of-war behind pricing services, the lessons they've learned from failure, and why the real growth in entrepreneurship is often internal. Whether you're just starting out or deep in the grind, this episode is a must-listen for anyone wondering, "Am I doing this right?"  Catch Part 1 if you missed it: “The Leap...” 🔔 Subscribe & leave a review to support the show!  Go to RateThisPodcast.com/ridingtandem and follow the simple instructions. Unpacking this episode min by min:  00:00 Navigating Entrepreneurial Ideas and Shiny Object Syndrome 06:11 The Rule of Five for Entrepreneurs 12:15 Prioritizing Ideas in Entrepreneurship 16:01 The Balance of Discipline and Freedom 20:25 The Importance of Execution Over Ideas 26:10 Understanding Timing in Entrepreneurship 32:44 The Unique Perspective of Entrepreneurs 37:35 Understanding Market Needs and Pricing Strategies 40:03 The Challenge of Pricing Services 43:33 Value-Based Pricing and Its Implications 44:28 The Importance of Charging for Your Time 47:23 Establishing Boundaries Through Transactions 50:19 Creative Solutions for Pricing and Value 53:33 Iterating Pricing Models 56:26 The Experimentation of Entrepreneurship 01:01:19 Navigating Client Conversations and Expectations 01:04:56 Finding Balance in Pricing Strategies 01:11:41 The Realities of Entrepreneurship Related Episodes: The Leap, What no one tells you before you leave the 9–5 - Casey Putney Part 1 #71 The Secret to Selling More: Focus on the Outcome - Mindset Shift #3 #64 How to Build a Century-Strong Business Legacy - John Albert Vivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Reach out! Send your feedback and comments with this survey. Book a 1:1 Mentoring Session with Vivian here: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrct Casey Putney:Facebook - https://www.facebook.com/casey.putney.3LinkedIn - https://www.linkedin.com/in/caseyputney/ Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com Send your feedback and comments with this survey.  FREE RESOURCES  Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up Riding Tandem with Vivian Kvam A podcast from Tandem Works Email the team: RidingTandem@thetandemworks.com