
Riding Tandem
Are you a business owner? Or are you on the verge of taking that side hustle to the next level? Or curious about the world of entrepreneurship? Join Vivian Kvam, Co-Owner of Tandem Works, each week for a behind-the-scenes at small businesses and what it takes to succeed. Each episode is full of inspiration, education, tips, and great conversation with people like you, people who are figuring it out. Take your business to the next level with insight from expert guests in business, leadership, and marketing.
Show episodes

#76 Planting Roots and Brewing Beer: Choosing the Right Place to Start - Dessie Redmond Full Fledged Brewing
In this episode, I sit down with Dessie Redmond, co-owner of Full Fledged Brewing Co., for a conversation that’s equal parts business insight and real-life storytelling. We talk about her journey from a career in urban planning to co-founding a brewery in Council Bluffs, Iowa—and why she and her husband chose that spec
In Part 2 of this candid conversation, Vivian Kvam and Casey Putney go deeper into the real work of entrepreneurship—the chaos of ideas, the discipline it takes to bring just one of them to life, and what it means to price your time and energy in a way that honors both your worth and your capacity. They unpack “shiny o
In this candid conversation, Vivian Kvam sits down with Casey Putney to explore what it really feels like to step away from the stability of a 9–5 and into the unknown world of entrepreneurship. From leadership in the military and corporate life to the deeply personal reasons that sparked their transitions, Vivian and
In this solo episode, I’m diving into a topic that comes up all the time with entrepreneurs and creatives: vanity metrics. It’s so easy to get caught up in likes, follows, and views—but those numbers don’t always tell the real story of how your business is doing. I’m breaking down the difference between what looks good

#72 - Why Your Logo Doesn’t Matter as Much as You Think - Marketing Mindset Shift #4
Your logo, colors, and website do NOT make people buy from you. In this episode of Riding Tandem, Vivian Kvam gets real about one of the biggest myths holding entrepreneurs back with their marketing: the idea that you need perfect branding before you start marketing or making money. Spoiler alert—you don’t. Vivian Kvam
Marketing isn’t about your product—it’s about the transformation your customers experience. In this episode of Riding Tandem, we dive into Marketing Mindset Shift #3, where we debunk the myth that people buy based on features alone. Instead, they’re drawn to stories of transformation and success. I’ll walk you through: