#71 The Secret to Selling More: Focus on the Outcome - Mindset Shift #3

19 Mar 2025 • 29 min • EN
29 min
00:00
29:38
No file found

Marketing isn’t about your product—it’s about the transformation your customers experience. In this episode of Riding Tandem, we dive into Marketing Mindset Shift #3, where we debunk the myth that people buy based on features alone. Instead, they’re drawn to stories of transformation and success. I’ll walk you through:  ✔️ Why listing features won’t get you sales  ✔️ How top brands like Apple and Martha Stewart master storytelling  ✔️ A simple Transformation Story Formula to revamp your messaging 💡 Challenge: Take one piece of your marketing (website, social post, sales page) and rewrite it to focus on a client transformation. DM me your before-and-after—I'd love to see your shift! 🔗 Book a 1:1 strategy session with Vivian: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrct 📌 Next Episode: Stop Hiding Behind Your Branding! 🔔 Subscribe & leave a review to support the show!  Go to RateThisPodcast.com/ridingtandem and follow the simple instructions. Unpacking this episode min by min:  00:00 Introduction to Marketing Mindset Shifts 01:01 The Power of Customer Transformation 09:04 Crafting Compelling Transformation Stories 15:37 Implementing Transformation in Marketing 23:13 Challenge and Recap Related Episodes: #68 The Power of ‘Less is More’ in Marketing- Marketing Mindset Shift #2 #62 8 Game-changing mindset shifts every entrepreneur needs to make for business success #67 The Secret to Effortless Marketing? It’s Something You Already Do - Marketing Mindset Shift #1 Vivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Reach out! Send your feedback and comments with this survey. Book a 1:1 Mentoring Session with Vivian here: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrct Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com Send your feedback and comments with this survey.  FREE RESOURCES  Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up Riding Tandem with Vivian Kvam A podcast from Tandem Works Email the team: RidingTandem@thetandemworks.com

From "Riding Tandem"

Listen on your iPhone

Download our iOS app and listen to interviews anywhere. Enjoy all of the listener functions in one slick package. Why not give it a try?

App Store Logo
application screenshot

Popular categories