#71 The Secret to Selling More: Focus on the Outcome - Mindset Shift #3

Marketing isn’t about your product—it’s about the transformation your customers experience. In this episode of Riding Tandem, we dive into Marketing Mindset Shift #3, where we debunk the myth that people buy based on features alone. Instead, they’re drawn to stories of transformation and success. I’ll walk you through:  ✔️ Why listing features won’t get you sales  ✔️ How top brands like Apple and Martha Stewart master storytelling  ✔️ A simple Transformation Story Formula to revamp your messaging 💡 Challenge: Take one piece of your marketing (website, social post, sales page) and rewrite it to focus on a client transformation. DM me your before-and-after—I'd love to see your shift! 🔗 Book a 1:1 strategy session with Vivian: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrct 📌 Next Episode: Stop Hiding Behind Your Branding! 🔔 Subscribe & leave a review to support the show!  Go to RateThisPodcast.com/ridingtandem and follow the simple instructions. Unpacking this episode min by min:  00:00 Introduction to Marketing Mindset Shifts 01:01 The Power of Customer Transformation 09:04 Crafting Compelling Transformation Stories 15:37 Implementing Transformation in Marketing 23:13 Challenge and Recap Related Episodes: #68 The Power of ‘Less is More’ in Marketing- Marketing Mindset Shift #2 #62 8 Game-changing mindset shifts every entrepreneur needs to make for business success #67 The Secret to Effortless Marketing? It’s Something You Already Do - Marketing Mindset Shift #1 Vivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Reach out! Send your feedback and comments with this survey. Book a 1:1 Mentoring Session with Vivian here: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrct Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com Send your feedback and comments with this survey.  FREE RESOURCES  Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up Riding Tandem with Vivian Kvam A podcast from Tandem Works Email the team: RidingTandem@thetandemworks.com