7 Things Killing Your STR Reviews (And How to Fix Them Today) | The STR Scale Show with Mike Reilly | Ep 12

Your property is great. So why are guests still leaving 4 stars? In this episode, Mike breaks down the 7 most common mistakes that silently ruin guest experiences and the reviews that follow. These aren’t theories. They’re field-tested lessons from 1,200+ reviews, across 28 properties, and over 5 years of hosting. You’ll learn:Why nickel-and-diming your guests kills conversionThe #1 amenity guests expect (but almost no one provides)How to stop losing stars from poor messaging and over-automationWhy Photoshop and misleading listings backfire (fast)The deep clean schedule every top host followsHow to protect margins while leveling up experienceThe review-killer most hosts don’t realize they’re doing If you’re stuck at 4.8 and can’t crack 4.95+, this is your fix. 05:00 – Algorithm Boost: How Amenities and Photography Drive Ranking 06:00 – Lightning Response: The Profit Power of Immediate Communication 08:00 – Misleading Listings: The Hidden Cost of Photoshop and Fluffed Locations 11:00 – Guest-Friendly Pricing: Stop Nickel-and-Diming for Add-Ons 13:00 – Annual Investment Rule: Keeping Properties Fresh and 5-Star Worthy 15:00 – The Upgrade Clause: Property Improvement Plans That Scale Value 17:00 – The Cleanliness Factor: Deep Cleaning Every Quarter Pays Dividends 19:00 – Messaging Mistakes: Why Over-Communication Kills Guest Experience 21:00 – Final Recap: 7 Things Hosts Do That Secretly Cost Them Reviews Get FREE Access to our Community and Weekly Trainings: https://group.strsecrets.com