#680 - Winning More Than Losing in Sales, with Andy Paul

Andy Paul and Collin Mitchell discuss the problem of low win rates in sales teams. The research that shows average win rates are only around 17%, and how this has become an accepted norm in many sales organizations. Andy argues that sales leaders need to care about improving win rates and focus on helping their sellers win more than they lose. He also emphasizes the importance of tracking win rates and conducting win loss analysis to understand why deals are won or lost. Follow the Host: Collin Mitchell (Partner, Leadium) Our Episode Guest: Andy Paul (Author,  Sell Without Selling Out) Sponsored By: Leadium | The leader in outbound sales appointment setting *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!