#68 The Power of ‘Less is More’ in Marketing- Marketing Mindset Shift #2

In this episode of Riding Tandem, Vivian dives deep into one of the eight marketing mindset shifts for entrepreneurs—letting go of the “shoulds.” Feeling overwhelmed by endless marketing advice? Vivian’s got you covered. In today’s conversation, she shares how she and Michaela learned that you don’t need to be on every platform. Instead, focus on what’s working for your business, leverage your strengths, and align your marketing efforts with your goals. Key Points: The Overwhelm of “Shoulds”: Learn how the pressure to be everywhere can actually hurt your business.The Instagram Example: Vivian explains why TandemWorks decided to stop chasing Instagram for its results and focus on channels that truly matter.The Three-Part Funnel: Attract, Engage, Connect – a simple framework for creating impactful marketing strategies.Personal Reflection & Action: Reflect on which marketing activities you should let go of and what truly resonates with you. 👉 If this episode resonated with you, I’d love to hear from you! Tag me on Facebook or LinkedIn, or shoot me an email. Let’s keep the conversation going! 🔔 Subscribe & leave a review to support the show!  Go to RateThisPodcast.com/ridingtandem and follow the simple instructions. Unpacking this episode min by min:  00:00 Introduction to Marketing Mindset Shifts 03:20 Overcoming Marketing Overwhelm 12:49 The Three-Step Marketing Funnel 17:08 Aligning Marketing with Goals and Resources 22:24 Simplifying Marketing for Success Related Episodes: #54 Connecting Through Stories For Business and Non-Profits with Jeremiah Tittle and Vivian Kvam #62 8 Game-changing mindset shifts every entrepreneur needs to make for business success #67 The Secret to Effortless Marketing? It’s Something You Already Do - Marketing Mindset Shift #1 Vivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com Reach out! Send your feedback and comments with this survey. Book a 1:1 Mentoring Session with Vivian here: https://550683.17hats.com/p#/scheduling/tbdbfdcsnbtngdfzkgwkrrgcbwcdcrct Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com Send your feedback and comments with this survey.  FREE RESOURCES  Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up Riding Tandem with Vivian Kvam A podcast from Tandem Works Email the team: RidingTandem@thetandemworks.com