#63 Behind the Scenes: How We Built Our Marketing Roadmap Process

Vivian Kvam and Machaela Clark dive into why it’s so important to have a solid marketing strategy—especially as a new year kicks off. They chat about how businesses can map out clear plans for marketing and communication, share how their consulting services have evolved, and stress the importance of truly understanding client needs. The episode covers how their strategy sessions are structured, from identifying roadblocks to setting goals and exploring tools that can help bring those plans to life. Vivian and Machaela also discuss the value of leadership being on the same page with organizational goals, surprising takeaways from roadmap sessions, and what defining success really looks like. They touch on how business coaching fits into marketing strategies, describe the types of clients who get the most out of roadmap sessions, and explain why follow-up support is key. Plus, they break down common mistakes in marketing strategies and share tips for businesses that might not be ready for a full-blown roadmap just yet. It’s all about building connections, fostering collaboration, and setting businesses up for success!  If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions. Reach out! Send your feedback and comments with this survey.  Unpacking this episode min by min:  05:52 The Evolution of the Tandem Works  Marketing & Communications Roadmap 12:02 The Structure of Strategy Sessions 18:10 Tools and Resources for Implementation 24:33 The Importance of Leadership Alignment 30:48 Defining Success and Simplifying Metrics 36:38 The Value of Follow-Up and Ongoing Support 42:30 First Steps for Organizations Not Ready for Roadmaps Related Episodes: #62 8 Game-changing mindset shifts every entrepreneur needs to make for business success Vivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com  Machaela Clark:LinkedIn - https://www.linkedin.com/in/machaela-clark-52984110/Email Machaela - mclark@thetandemworks.com Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com  FREE RESOURCES  Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up Riding Tandem with Vivian Kvam A podcast from Tandem Works Email the team: RidingTandem@thetandemworks.com