$600 Per Member in 1,400 Square Feet—It Can Be Done!

Think you need a huge gym and hundreds of members to make serious money? These gym owners proved that wrong by generating $600 average revenue per member (ARM) in just 1,400 square feet. In this episode of "Run a Profitable Gym," Mike Warkentin sits down with Jake Parton and Jenser Gomes from Evolver Fitness in Connecticut, who made Two-Brain"s Top 10 leaderboard for net owner benefit (owner take-home) with only 90 members. Jake and Jenser reveal how they built a high-ticket, high-touch personal-training model that keeps overhead low and maximizes profit. They share their bootstrap approach to opening during the pandemic and explain how they lost 85 percent of their clients before rebuilding with systems that now allow them to work fewer hours while earning more. Also up for discussion: their referral-based marketing strategy that eliminates the need for expensive ads and their extraordinary retention system that keeps clients for years. Tune in to hear how these gym owners worked with a mentor to create the systems that transformed their business and allowed them to build a team of trainers to deliver high-quality service. Links Gym Owners United Book a Call   1:27 - Key to high net owner benefit in a small gym 4:42 - Planning for high ARM 9:57 - Earning more for their time 14:47 - Acquiring and retaining clients 27:25 - Systemizing their business