#60 From Polishing Rocks to Boutique Boss: Jayme Busch's Unique Boutique Story

Want to know what it's like running a boutique in a small town? Catch our latest episode with boutique owner, Jayme Busch! She talks about building a business in rural Iowa, overcoming inventory challenges, and staying authentic.  In this episode, host Vivian Kvam chats with Jayme Busch, owner of Unique Boutique in Neola, Iowa. Jayme shares her entrepreneurial journey from selling polished rocks as a child to running a thriving boutique business in a small rural town. She opens up about navigating challenges like flood damage, juggling multiple roles as a business owner, mother, and coach, and her experiences in the MLM world. Jayme offers valuable insights on building community, evolving as a business owner, and staying true to oneself through all the ups and downs. If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions. Reach out! Send your feedback and comments with this survey.  Unpacking this episode min by min:  00:00 From Polishing Rocks to Boutique Owner 03:00 The Evolution of Unique Boutique 06:00 Navigating Challenges in Business 08:56 Building Community and Support 11:57 The Journey to a Physical Storefront 15:04 Lessons from MLMs and Retail 18:12 Finding Your Niche in Fashion 21:00 The Importance of Slow Growth 23:57 Market Insights and Inventory Management 27:09 Balancing Life and Business 30:11 Future Aspirations and Goals 46:05 Life on the Farm: Balancing Family and Work 50:16 Navigating a Full Schedule: A Day in the Life 53:22 Building a Community: The Boutique Experience 58:16 Flexibility in Business: Adapting to Customer Needs 01:03:01 Overcoming Challenges: Lessons from Adversity 01:14:43 Misconceptions of Boutique Ownership: The Reality Behind the Glamour 01:20:15 The Importance of Authenticity: Staying True to Yourself 01:27:03 Looking Ahead: Future Aspirations and Growth Related Episodes: #9 Taking an idea from paper to reality, making tough decisions and creating a values driven business with Alysia Hess, Founder of The Occasional Collective #2 The 3 most important pieces of advice that will directly impact your entrepreneurial experience #13 Uncharted adventures: Neal Eilers' journey to opening a storefront List and link the title here Vivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com  Jayme Busch:Facebook Group - https://www.facebook.com/share/g/3QVr3yPL5xs2k4xb/?mibextid=NSMWBTWebsite - www.shopubiowa.com Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com  FREE RESOURCES  Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up Riding Tandem with Vivian Kvam A podcast from Tandem Works Email the team: RidingTandem@thetandemworks.com