5 Power Moves to Fuse Marketing and Sales ft Steve Hardy | Hard Corps Marketing Show | Ep 418

How can uniting sales and marketing unlock explosive growth? In this episode of The Hard Corps Marketing Show, I sat down with Steve Hardy, Chief Marketing Officer of SmartRecruiters. Steve shares his expertise on breaking down the barriers between sales and marketing to build a collaborative, high-performing organization. Steve dives into why alignment isn’t just a buzzword, it’s the foundation for growth. From setting unified goals and KPIs to building a culture of mutual respect and partnership, he shares the key elements of fostering a unified mindset. He also explores how to use sales data and customer feedback to sharpen marketing strategies and boost revenue. Additionally, Steve highlights the crucial role of product marketing as the driving force behind aligning teams and empowering the entire organization. In this episode, we cover:How to create alignment through shared KPIs and unified objectivesWhy respecting roles improves cross-team collaborationThe importance of product marketing as the cog that drives the entire organizationWays to cultivate a collaborative and agile culture between departments If you’re ready to break silos and build true partnership between your teams, this episode is full of actionable insights you won’t want to miss! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/  Connect with Steve:LinkedIn: https://www.linkedin.com/in/steve-hardy-cmo/Noroton Growth: https://stevehardycmo.net/Smart Recruiters: https://www.smartrecruiters.com/ Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/WlGi4_e9tvY  Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/