463 - Persuasion for One-Person Brands - Lessons from Fortune 500 Insider Ellin Sidell

If you’re a solopreneur, you already wear every hat: marketing, sales, content, client delivery. But there’s one skill that ties it all together –– persuasion. In this episode, I sit down with Ellin Sidell, Fortune 500 leader-turned-author of The Influence Advantage. In this episode, you’ll discover: Why persuasion is a skill you can master—even if you're introverted or uncomfortable with sales How Ellen got her boss to complete her overdue review using nothing but humor and a fake invoice (true story) What solopreneurs can learn from Costco’s grassroots mentorship program and how to replicate it in your brand The difference between mentorship and sponsorship—and why both matter for your growth Why self-leadership is your greatest competitive edge in today’s content-heavy world Get Ellin's book, The Influence Advantage » Connect with Ellin: ellinsidell.com LinkedIn  YouTube