450: Startup Secrets, Pattern Breakers, and the Power of Radical Thinking with Mike Maples Jr., Co-Founding Partner at Floodgate & Author of Pattern Breakers

Mike Maples is the co-founding partner at Floodgate, a venture capital firm that focuses on early stage investments in technology companies. He has been featured on the Forbes Midas List eight times in the past decade, recognized as a “Rising Star” by FORTUNE, and profiled by Harvard Business School for his enduring contributions to entrepreneurship. As a founder and operating executive, Mike played pivotal roles in two successful IPOs: Tivoli Systems (later acquired by IBM) and Motive (acquired by Alcatel-Lucent).  Mike’s career as a seed investor has solidified his legendary status in Silicon Valley. Some of his notable investments include Twitter, Twitch.tv, Clover Health, Okta, Outreach, Chegg, Demandforce, and Applied Intuition. Together with Stanford Professor Peter Ziebelman, Mike developed insights on identifying "Pattern Breaking" concepts, referred to as "Inflections." These ideas form the foundation of his book, Pattern Breakers, which explores over 15 years of investment experience to reveal the sources of breakthrough potential in startups. The book is a National Bestseller and ranks as the #1 Venture Capital book on Amazon. On today’s show, Alan and Mike dive into Mike’s latest book, Pattern Breakers, exploring what pattern breakers are, their key components, and how they drive transformational change. They examine the concept of inflection points, pivotal moments that define the trajectory of a startup. Mike explains the importance of being radically different and the necessity of building a movement around your business and products to stand out in competitive markets. They also explore what truly makes a company radically different and how these elements come together to fuel extraordinary success. In this episode, you'll learn:Why being radically different is essential for startups and how to achieve itStrategies to identify and connect with your ideal customer base early Key startup principles that even large companies can adopt, plus actionable tips for collaborating with startups Key Highlights:[02:17] Being a professional calligrapher  [03:32] Career path to Floodgate[05:50] Why is now the right time for the book, Pattern Breakers[08:53] Why startups need to be radically different[14:00] Is getting competition good or bad[15:58] How to find the customer base early on[18:59] How the principles of a startup can apply to large companies[22:28] Tips for large companies working with startups[23:46] Risk profiles and mindsets [26:16] Inflections [30:05] Different categories of growth[32:05] Inflections, pattern breakers, creating movements relating to marking[34:04] Does radically different only matter if its a commercial success[37:50] An experience from your past that defines you[41:35] Advice to your younger self- personal monopoly [43:50] A topic that you and other marketers need to learn more about - AI [50:12] Trends or subcultures others should follow[50:51] Largest opportunity or threat to marketers today Looking for more? Visit our website for the full show notes, links to resources mentioned in this episode, and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.