#43- Unlocking Media Coverage and Press Release Strategies for Small Businesses -Mickie Kennedy

Step into the world of press releases with our latest episode of Riding Tandem!  Have you heard these press release myths? Myth 1: Press releases are only for big businesses. Myth 2: Press releases are outdated in the digital age. Myth 3: Press releases are expensive and time-consuming. Mickie  Kennedy is here to set the record straight. 🎙️ In this insightful conversation, Mickie dispels common myths that may be holding your small business back from harnessing the full potential of press releases. Mickie launched eReleases in 1998 after he realized that small businesses desperately needed a press release service they could afford. You're not alone if you've ever felt frustrated or overlooked by the media despite your best press release efforts. Join us as Mickie shares practical strategies tailored for small businesses, helping you cut through the noise and gain the visibility you deserve. Tune in to discover the truth about press releases and unlock the secrets to increased media coverage for your small business! Unleash the power of media coverage with effective press release strategies - learn how to capture attention and make your small business newsworthy.Take your PR campaigns to the next level by mastering the art of storytelling - discover how to craft narratives that resonate with journalists and their audiences.Harness the persuasive power of data and statistics in your PR efforts - find out how to leverage numbers to strengthen your brand's credibility and attract media attention.Build personal connections with journalists and unlock media opportunities for your small business - learn the secrets to cultivating lasting relationships with key media contacts.Make a long-term commitment to effective PR and watch your brand's visibility soar - discover the strategies to consistently generate media coverage and increase brand awareness over time.  If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions. Reach out! Send your feedback and comments. What would you like to hear about on this podcast? Email me at ridingtandem@thetandemworks.com  Unpacking this episode min by min: 00:02:48 - Mickey's Founder Story  00:07:31 - Press Release 101  00:10:46 - Maximizing the Impact of Press Releases  00:11:52 - Custom National Distribution  00:14:15 - Press Release vs Media Alert  00:15:41 - Overcoming "Not Newsworthy" Perception  00:19:11 - Creating Data for Press Releases  00:22:08 - Using Fun Questions in Surveys  00:23:36 - Press Releases for Local and National Audiences  00:28:03 - Importance of Consistent PR  00:28:45 - Power of Press Releases  00:30:09 - Third-Party Corroboration  00:31:42 - Building Local Rapport and Culture  00:34:37 - Using Newswires for PR  Related Episodes: #2 The 3 most important pieces of advice that will directly impact your entrepreneurial experience #5 The two words that will change your social media posts forever, create higher engagement and eliminates social media frustration #10 How to use storytelling to create social media content that engages your audience. Vivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com  Mickie Kennedy:Facebook - https://www.facebook.com/ereleases.press.release.distributionWebsite -https://www.ereleases.com LinkedIn - https://www.linkedin.com/in/publicity/Twitter - https://twitter.com/ereleases Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com  FREE RESOURCES  PR Writing Masterclass -  https://www.ereleases.com/plan/ Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up Riding Tandem with Vivian Kvam A podcast from Tandem Works Email the team: RidingTandem@thetandemworks.com