421. More Traction, Less Distraction with Nir Eyal

Learn how to build powerful habits and become “indistractable.” In this week's Marketing Speak episode, we're thrilled to feature Nir Eyal, a true expert on the art of habit-forming products. Nir Eyal is the author of the bestsellers, Hooked: How to Build Habit-Forming Products, and, Indistractable: How to Control Your Attention and Choose Your Life. Not only has he lectured at Stanford Graduate School of Business and the Design School, but he's also a seasoned entrepreneur who has successfully sold two tech companies. In this episode, Nir shares invaluable insights on how to empower users to make conscious product choices and make them non-manipulable. His valuable ideas on how to build positive habits and regain control of your attention allow Nir’s lessons to transform lives. Tune in to discover secrets to help you create valuable products without trapping users!🎙️🎧 The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/421.