#41 How to write marketing copy that attracts your ideal clients - Jennifer Curfman

One entrepreneur dared to defy the norm in a world of generic marketing and cookie-cutter copy, Jennifer Curfman's perspective on how to write compelling copy for your business is so refreshing!  Jennifer's journey began with a work-life balance quest, but she discovered a hidden talent that would change the game. Her unique approach breathed life into the businesses she works with by infusing their copy with authenticity and personality. This was just the beginning of perfecting her process to revolutionize how entrepreneurs connect with their audience.  Jennifer is the owner of Untamed Creative and a marketing strategist for people who want to create an unforgettable business that feels authentic to them. She looks terrible in stripes, can never seem to find her chapstick, and will always say YES to ordering a pizza. Jennifer shares her advice and tips for creating your own authentic copy and of course, shares candidly about her own business journey so pop that ear bud in and tune in!   If you love this show, please leave us a review. Go to RateThisPodcast.com/ridingtandem and follow the simple instructions. Reach out! Send your feedback and comments. What would you like to hear about on this podcast? Email me at ridingtandem@thetandemworks.com  Unpacking this episode min by min: 00:02:32 - Jennifer's Journey,  00:08:18 - Balancing Professionalism and Personality,  00:10:33 - Being Authentic,  00:16:16 - Getting to Know the Person Behind the Brand,  00:17:45 - The Importance of Authenticity,  00:19:27 - Embracing Personal Growth and Change,  00:21:17 - Tone and Cadence in Writing,  00:27:24 - Social Media and Authenticity,  00:32:55 - The Risk of Not Being Active on Social Media,  00:34:47 - The Myth of Being All Things to All People,  00:36:24 - The Value of Testing and Learning,  00:38:04 - Building Relationships and Making Investments,  00:42:56 - Being Authentic and Overcoming Feedback,  00:48:57 - Building Relationships as a Marketing Strategy,  00:51:08 - Being Human and Making Connections,  00:52:19 - How to Connect with Jennifer,  00:55:19 - The Importance of Adding Your Own Flavor,  01:00:34 - Trusting Yourself and Ignoring Others,  01:04:47 - The importance of persistence and resilience,  01:05:42 - Making a positive impact through financial success,  Related Episodes: Vivian Kvam:LinkedIn - https://www.linkedin.com/in/viviankvam/Email Vivian - vkvam@thetandemworks.com  GUEST:Podcast - https://www.unhingedbizpod.comWebsite - https://untamed-creative.comInstagram - https://www.instagram.com/untamed.creative/Voice of Customer Data Course (free): https://untamedcreative.thrivecart.com/voc-data-guide/Write Irresistible Emails + Be 137% Yourself: https://untamedcreative.thrivecart.com/irresistible-emails/ Tandem Works Team:Facebook - https://www.facebook.com/TandemWorksTeamInstagram - https://www.instagram.com/thetandemworks/Email the team: RidingTandem@thetandemworks.com  RESOURCES Voice of Customer Data Course (free): https://untamedcreative.thrivecart.com/voc-data-guide/ Write Irresistible Emails + Be 137% Yourself: https://untamedcreative.thrivecart.com/irresistible-emails/ Tough Titties by Laura Belgray: https://amzn.to/3qrDma3 (affiliate) Atomic Habits by James Clear: https://amzn.to/3spdpJ3 (affiliate) Shop Our Favorite Tools and Things here https://thetandemworks.com/our-favorite-things Receive the latest news, encouragement and inspiration from Vivian to your inbox by signing up here https://thetandemworks.com/newsletter-sign-up Riding Tandem with Vivian Kvam A podcast from Tandem Works Email the team: RidingTandem@thetandemworks.com