#376 Pitching your business, raising capital and winning investor trust, with James Schofield, Founder of Insight Investor Relations

"The best founders are constantly pitching – for customers, recruits, suppliers and capital."   In this episode of The Inner Chief podcast, I speak to James Schofield, Founder of Insight Investor Relations, on Pitching your business, raising capital and winning investor trust. 🎧👉  chiefmaker.com/376  👂   INFLUENCE DIFFICULT STAKEHOLDERS USING THIS STEP-BY-STEP GUIDE: chiefmaker.com/stakeholders   James speaks the language of investors - over a 25-year career in capital markets, he's advised from both sides of the table: first as a top-rated equity analyst with Merrill Lynch, UBS, and Deutsche Bank, and now as the founder of Insight Investor Relations. Since launching IIR in 2018, James has worked with NZX-listed CEOs and CFOs across companies valued between $300 million and $3 billion. His team is trusted to design and execute investor relations strategies at pivotal points in a company's growth story, with their clients' aggregate market value more than doubling to $10.8 billion over the past 12 months. James and his team have also helped founders raise between $2-$15 million in growth capital through leveraging investor-side language and insights. In this Masterclass, we talk about:  ✅ The right time to pitch and raise capital, and when not to. ✅ How to position your business to attract investors through clarity, credibility and consistent messaging. ✅ Why founders should treat investors like customers by understanding their needs and motivations, and ✅ The five Ps of pitching for investor success: purpose, product, proof, playbook, and promise. Stay epic, Greg Connecting with James Schofield You can connect with James via LinkedIn. Books and resources Essentialism - by Greg McEwen Similar Episodes on Capital Raising Ben Lipschitz, Co-Founder and CEO of FoodByUs, on Being data-driven, starting and exiting a business, and successfully securing funding Ant Moorhouse, Co-Founder and CEO of EarthTech, on Purpose-driven leadership, and changing the planet by harnessing technology and capitalism Jack Delosa, Founder and Chairman of The Entourage, on Frameworks for success, building customer connection, and raising capital from an investor's viewpoint Follow Chief Maker 📝 Get my Finish Strong monthly newsletter with insanely valuable career tips 👍 Follow Chief Maker on LinkedIn or Instagram 📈 Join the waitlist for the Chief Maker MiniMBA 🎓 Take one of the Chief Maker Academy courses 🍏 Subscribe for free to The Inner Chief podcast on Apple Podcasts 🎵 Subscribe for free to The Inner Chief podcast on Spotify 🎬 Subscribe for free to the Chief Maker YouTube channel 🤝 Connect with the Chief Maker