369: The Buyer’s Brain- What Really Makes People Say Yes

06 Oct 2025 • 19 min • EN
19 min
00:00
19:07
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On this solo episode: Stacey dives into the psychology of decision-making in sales, emphasizing that buyers make decisions emotionally first and logically second. Key Takeaways: -The buyer’s brain isn’t your enemy — it’s your greatest ally. -Objections aren’t rejection; they’re hesitation. -Facts tell, but stories sell. Tweetable Quotes: "The human brain makes decisions emotionally first and justifies them logically afterward. That’s why people buy with their hearts and defend the purchase with their heads." -Stacey O'Byrne "Loss aversion means people act faster to avoid pain than to gain pleasure. If you’re only selling the win, you’re missing half your audience." -Stacey O'Byrne "Every time you ignore buyer psychology, you’re not just losing sales — you’re lighting your time and money on fire." -Stacey O'Byrne Resources: Instagram: @pivotpointadvantage Free Strategy Session: text Success to 646.495.9867 Schedule a 15-minute call with Stacey: http://pivotpointadvantage.com/talktostacey If you’re ready to take yourself and your business to the next level and are interested in a coaching program that will get you there check out: http://pivotpointadvantage.com/iwantsuccess  Join an interactive environment to help you build the success you’ve always wanted with other like-minded, success-driven entrepreneurs, business owners, and sales professionals: https://facebook.com/groups/sellwithoutselling 

From "Sell Without Selling"

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