367: Founders Who Hate To Create Content Should Do This Instead.

Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe Most founders at your level don"t want to be content creators. You didn"t build a multi-million dollar business to perform for algorithms. But here"s the pattern I see consistently: your expertise, the frameworks, distinctions, and beliefs that made you successful, lives primarily in your head. And as long as it stays there, your business has a scaling problem. In this episode, you"ll discover:Why your team defers to you on strategic decisions (it"s not a delegation problem)The difference between performance and extraction (and why one creates burnout while the other creates scale)The three layers of expertise your team needs to operate at your levelHow to capture your strategic thinking without becoming a content creatorWhy traditional "build your personal brand" advice misses the mark for established founders Join the Growth Letter for weekly strategic perspectives on sustainable business growth - https://www.darrellevans.net/subscribe No tactics. No trends. Just clear thinking on what actually works from three decades of working with $1M+ businesses that have outgrown tactics but need strategic clarity.